Kooperativa vs Lusha: Unlimited, Flat Price

Lusha runs on what its own pricing page describes as a credit-volume model: you pick a plan, and within that plan a slider lets you choose how many credits you want per year, with the per-credit price dropping as the committed volume goes up. As of 2026, published monthly-equivalent pricing on annual billing runs from a Free tier through roughly $37.45 and $52.45 on the Starter and Pro tiers, up to $299.95 or more on Premium.

The detail that matters most for cost planning is that phone numbers and emails are not priced the same. Multiple 2026 pricing breakdowns report phone reveals cost somewhere between 5 and 10 times as many credits as an email lookup, depending on the specific plan and data source. A team that needs phone numbers, not just emails, burns through the same credit allotment far faster than the headline plan price implies. Kooperativa does not offer contact reveals of either kind, so this specific cost driver simply doesn't apply to a workload that only needs profile and firmographic data.

Lusha's discount structure kicks in at specific credit thresholds, roughly 30% off at 48,000 credits/year, 35% off at 72,000, and 40% or more at 96,000 and above on the Scale tier. That structure rewards large, predictable, committed annual volume. It doesn't help a team whose usage is spiky or growing, since the discount requires committing to the volume upfront, not just eventually reaching it.

It also means the effective price per lookup for a small or new team is meaningfully higher than the discounted price a large enterprise customer is paying for the exact same product, purely as a function of committed volume.

Kooperativa doesn't meter by field or by lookup type, because there's no credit ledger to spend against: profile and company data across every endpoint is included at $499/mo (or $449/mo annual), at whatever volume the shared 500 requests/minute rate limit allows, which in practice is far more throughput than most teams need.

That said, this is a data-scope difference, not just a pricing one: Lusha's core product is contact reveals, email and phone, which Kooperativa does not offer. A team that specifically needs verified emails or phone numbers will need Lusha (or a similar contact-data vendor) regardless of how the pricing models compare.

Any workload that needs email or phone contact reveals needs Lusha or a comparable vendor, since that's not something Kooperativa provides. Within that, a very small team doing occasional lookups, a handful a day, can genuinely spend less on Lusha's entry tier than on a flat monthly license elsewhere, since the entry tier's absolute dollar cost is lower even if the per-lookup economics are worse at scale. Lusha also ships a browser extension and CRM integrations that a pure API product doesn't replace on its own.

For profile, firmographic, and search data without a contact-reveal requirement, the tradeoff is the one that shows up across this whole category: low, occasional usage favors metered pricing, and steady or growing usage favors a flat rate.