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vs Clay6 min read

Kooperativa vs Clay: Flat API, No Credits

Clay splits pricing into two separate credit systems, Data Credits for lookups and Actions for workflow steps, and different data providers inside Clay cost different amounts of credit. Kooperativa has one flat price and no credit types.

FeatureKooperativaClay
Pricing modelFlat license, unlimited requestsDual credit system: Data Credits (lookups) + Actions (workflow steps)
Starting price$499/mo, or $449/mo billed as one annual payment ($5,388/year). One license, every endpoint included.Free (100 Data Credits/mo), then Launch $185/mo, Growth $495/mo
Credit cost by data sourceNot applicable, unlimitedVaries by provider inside Clay, e.g. roughly 1 credit for some sources, 5 to 20 for others
Workflow/automation includedNot the product focus, pure data APIYes, Clay is workflow-and-enrichment combined
Enterprise pricingSame flat rate regardless of team sizeCustom, reported around $30,000+/year
Rate limit500 requests/minute per workspace, sharedGoverned by monthly credit and action allotments, not a request rate

Clay is a genuinely different kind of product than the others in this list, it's a workflow and enrichment platform where you build "tables" that pull data from many different providers, run AI steps, and push results into other tools, rather than a single dataset accessed through one API. That flexibility is real value for a certain kind of GTM workflow builder.

It also comes with real pricing complexity. Following a March 2026 pricing overhaul, Clay moved to two separate credit types: "Data Credits" for enrichment lookups, and "Actions" for anything that runs inside a workflow, including sending emails through Clay's own sequencer. The free tier includes 100 Data Credits a month, and paid tiers start at $185/mo (Launch) and $495/mo (Growth), with Enterprise contracts reported around $30,000 or more a year.

Why different providers inside Clay cost different amounts

Because Clay aggregates many third-party data providers behind one interface, the credit cost of a single enrichment step depends on which underlying provider that step calls. Several 2026 breakdowns describe this as ranging from roughly 1 credit for lighter sources up to 5 to 20 credits for premium providers like ZoomInfo accessed through Clay, meaning the same "enrich this row" action can cost very different amounts depending on which data source is behind it.

That's not a criticism of Clay's design, aggregating many providers is the whole point of the product, but it does mean predicting your monthly bill requires knowing not just how many rows you're enriching, but which specific providers those enrichments route through.

A narrower, flatter alternative for direct data access

Kooperativa isn't a workflow builder and doesn't aggregate other providers, it's a direct API over one dataset, priced at $499/mo (or $449/mo annual) with unlimited requests and no credit accounting of any kind. If what you need is the workflow layer Clay provides, tables, multi-source enrichment, built-in outbound, this isn't a substitute for that.

If what you need is reliable, unmetered access to person and company data as an input into your own pipeline or product, without a credit ledger to manage, that's the more direct comparison.

When Clay is the better fit

If your team's actual workflow is building multi-step enrichment and outreach sequences across many data sources without writing custom integration code for each one, Clay's no-code table interface is a meaningfully different and often faster way to work than calling any single API directly, including this one.

The two products solve different problems that happen to overlap at the enrichment step, which is worth being precise about before treating this as a straight price comparison.

Unlimited, flat rate

Try Kooperativa

One API key, one flat license, unlimited requests across person enrichment, company enrichment, search, bulk enrich, and monitors. No credits to track and no seat count to negotiate.

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