Glossary
Short, plain definitions, each with how the idea maps onto the API and what we do not provide.
A company identifier is a stable value that points to exactly one company record, such as a numeric ID, a profile URL or a username. Unlike a name, it does not change when a company rebrands or share a value with another company.
Read the definitionData enrichment is the process of adding missing information to records you already have, using an outside source. A row with only a profile URL comes back with a role, an employer and a work history.
Read the definitionIntent data is information about the topics people at a company are researching online, collected by websites and content networks and attributed to the company. Teams use it to guess which accounts are in a buying cycle.
Read the definitionData hygiene is the ongoing work of keeping a database usable: merging duplicates, standardising fields such as job titles and countries, filling gaps and refreshing values that have gone out of date.
Read the definitionAn ideal customer profile (ICP) is a description of the companies most likely to buy what you sell, succeed with it and stay, covering traits such as industry, size, location and activity.
Read the definitionEntity resolution is the process of working out which records describe the same real-world person or company when they are written differently and share no common ID.
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