What Is Intent Data?
Intent data is information about the topics people at a company are researching online, collected by websites and content networks and attributed to the company. Teams use it to guess which accounts are in a buying cycle.
Intent data versus observable signals
Intent data is inferred from browsing behaviour, so it is a probability, not a fact. Observable signals are different: a first sales hire, a new leader or a change in team size can be seen in public records and checked. The two answer the same question, who might buy now, with different kinds of evidence.
Limits to keep in mind
Intent data is attributed to a company by matching, which can be wrong, and it says what people read, not what they intend to buy. Treat it as a reason to look closer, not a reason to act on its own.
What Kooperativa provides
Kooperativa does not provide intent data. It exposes observable change signals instead: job changes, hiring activity and headcount shifts, delivered by monitors as a signed webhook when a change is detected.